How to Set Your Startup Up for Success

Did you know that “company incorporations grew by 20% in the April-December period of FY21 compared to the corresponding period last year” (Noronha, 2021)? In fact, when we look at the technology sector, it secured “$300 billion in venture capital investments around the world” (Startup Genome, 2021). This shows that even during the pandemic, new companies such as your own have taken a brave step forward. But how do you make sure your start-up grows momentum? Here is a list of things you need to keep in mind running your start-up business.

Form Relationships

As an entrepreneur, you need to surround yourself with the right people that will not only support but push you to succeed. That’s what CofoundersLab® is all about. Professional networking allows you to meet like-minded individuals, share ideas and get your business a boost by way of word-of-mouth.

Shape a Winning Team

Your team is the backbone of your business. When looking for new employees make sure they align with your vision and are ready to go the extra mile. To post job and internship openings and find future employees, check out Chegg®- we know you’ll find the right people there.

Build a Strong Business Website

Whether you have brick and mortar location or are an online business offering products or services, you need a website that attracts, converts, and delights your customer base. With more people than ever turning towards the digital realm to answer their needs, you need to be ready to make a good impression. While you can always hire a web developer, why not try it yourself with Wix®? It’s a great resource that allows anyone to build a great website at a fraction of the cost.

Create Compelling Content

Everyone knows that social media is the place to be. But with so many things to keep track of, how can you find the time to regularly post on your account? That’s why we recommend Buffer® to boost your social media accounts. Giving your social presence more attention will not only help build brand awareness it will also form stronger relationships with your existing customer base to keep them coming back for more.

We prepared a list of resources that are free of charge which every startup can benefit from. Click on the link below to download our LinkiBook “Top 10 Free Webtools for Your Startup to Succeed” in pdf format


Noronha, Gaurav. (2021, Jan 14). Company incorporations grow 20% year-on-year during April-December 2020: MCA. The Economic Times.

Startup Genome. (2020). The Global Startup Ecosystem Report, 2020 (GSER, 2020).




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